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SAN JOSE, CA — June 2, 2011 — Haptify, the independent publisher and developer of haptic-powered mobile apps, today announced that a free, ad-subsidized version of its first title Enzo’s Pinball is now available in the Android Market. The first mobile pinball game to include fully integrated tactile feedback technology, Enzo’s Pinball lets players feel the action as they flip their ball onto each ramp, bumper, and target. An ad-free version of Enzo’s Pinball may still be purchased from the Android Market and Amazon Appstore for $1.49.

Enzo’s Pinball features:

• Three unique pinball tables, each with different missions to undertake:
  • Clockwork Table: avoid getting wound up by an intricate clockwork mechanism dating back to the 18th century and learn the secret of the clockwork pinball
  • Steam-Powered Table: stay cool under pressure and navigate a high-voltage playing field to unlock the true nature of the steampunk pinball
  • DJ Table: listen to the dark secrets of the record pinball
• Realistic pinball physics brought to life through high-quality haptic feedback, graphics, and sound.
• Immersive touch-screen controls and accelerometer support that allows players to tilt the table, just like in arcades.
• OpenFeint integration with global high score list and achievements.

“The subtle yet powerful addition of fully integrated tactile feedback into apps takes mobile gaming to a whole new level of immersion,” said Haptify Lead Craig Vachon. “Enzo’s Pinball sets itself apart from the other pinball games out there by including native haptics for a more realistic pinball experience, and by offering a free, ad-supported version, we’re able to ensure that everyone will have the opportunity to experience what the future of mobile games will feel like.”

To download the FREE ad-supported version of Enzo’s Pinball, visit the Android Market at: https://market.android.com/details?id=com.haptify.enzopinballfree

To download the ad-free version of Enzo’s Pinball, visit the Android Market at: https://market.android.com/details?id=com.haptify.enzopinball

To download the ad-free version of Enzo’s Pinball from the Amazon Appstore, visit:
http://www.amazon.com/Haptify-Inc-Enzos-Pinball/dp/B004X261FY

To download a media kit containing fact sheet and assets, click here: http://www.triplepointpr.com/dl/Haptify/Enzos_Pinball_Press_Kit.zip (4.7 MB).

About Haptify
Haptify, Inc. is a mobile applications design studio and publisher focused on bringing haptic feedback technology to smartphone and tablet applications. Haptics brings the sense of touch to the user experience on electronic devices, the only human sense capable of simultaneous input and output. By adding haptics to smartphone and tablet applications and games, Haptify aims to improve application performance, increase user satisfaction and supply mobile users with a greater sense of realism, intuition and enjoyment.

The studio, which functions as an autonomous start-up company from its parent Immersion Corp. [NASDAQ: IMMR], is made up of highly-entrepreneurial executives and mobile development veterans. Haptify’s initial efforts are focused on the integration of haptics technology into Android mobile devices, while it continues to investigate opportunities for the iOS, Windows and BlackBerry platforms, among others. For more information about Haptify, please visit: www.haptify.com

# # #

Media Contact:
Ryan Morgan, TriplePoint for Haptify
415-955-8500
ryan@triplepointpr.com

This app lets players literally feel the action on three realistic-looking tables as they flip their ball onto each ramp, bumper, and target. Play the Clockworks Table, with an intricate clockwork design dating back to the 18th century; the Steam Power Table, an elaborate, gold-plated design with a ticking soundtrack; and a funky, all-steel Turntable DJ design that even Dr. Dre could appreciate.

Reprinted from: http://androidcommunity.com/enzos-pinball-for-android-tactile-feedback-and-all-20110406/

Enzo’s Pinball is a brand new game for Android. Brought to us by Haptify this pinball game is unlike any of the others I’ve tried. I used to love pinball back in the day and nothing on android comes close. The bumpers don’t feel realistic, and it just isn’t quite like the good times, old school pinball machines in the arcades. Haptify has changed all that with Enzo’s Pinball.

Available in the Android Market right now for $1.49 this game features full tactile response and feedback. When the ball hits walls, pumpers, or the arms you get a very realistic vibration, full tactile feedback. This is the first pinball game to feature anything like this and they have done an extremely good job. I hope more games and apps start to do the same.

Not only does this game have amazingly great gameplay, the graphics and visuals are top notch also, and we can’t forget the lifelike physics. My favorite feature is accelerometer support so I can “tilt” the table like the old school pinball games all had.

Features:
* 3 Tables to choose from currently: Clockwork, Steam-powered and DJ
* Realistic pinball physics brought to life through high-quality haptic feedback, graphics and sound
* Immersive touch-screen controls and accelerometer support that lets players ‘tilt’ the table, just like in the arcades
* OpenFeint integration with global high score list and achievements

I can’t wait to see what else Haptify has to offer in the future, as they plan to build games and apps all with haptic feedback being a large part of the game. This one hits the mark that is for sure. A must buy for any pinball fan or purist as it feels as real as it did back in the old neighborhood arcade.

[via DroidGamers]

SAN JOSE, Calif. – April 6, 2011 – Haptify, a developer and publisher of haptic-powered mobile apps, today announced that its first title, Enzo’s Pinball, is now available on the Android Marketplace for $1.49. The first virtual pinball title ever to include full-fledged tactile feedback, Enzo’s Pinball lets players literally feel the action on three unique tables as they flip their ball onto each ramp, bumper, and target. Play the most realistic pinball experience available for mobile devices and compete against players from around the world for the top score through the OpenFeint platform.

Enzo’s Pinball features include:

• Three unique pinball tables to master with more coming soon, each with a variety of missions to undertake
  • Clockwork Table: avoid getting wound up by an intricate clockwork mechanism dating back to the 18^th century and learn the secret of the clockwork pinball
  • Steam-Powered Table: stay cool under pressure and navigate a high-voltage playing field to unlock the true nature of the steampunk pinball
  • DJ Table: listen to the dark secrets of the record pinball
  • Realistic pinball physics brought to life through high-quality haptic feedback, graphics, and sound
  • Immersive touch-screen controls and accelerometer support that lets players ‘tilt’ the table, just like in the arcades
  • OpenFeint integration with global high score list and achievements

“Enzo’s Pinball is an ideal choice for our first title because it really showcases the subtle-yet-significant power of haptics in gaming,” said Craig Vachon, Haptify Lead. “When you play pinball in real life, you use a combination of sight, sound, and touch to interact with the machine. Cutting that down to two senses, as most pinball titles do by necessity, just doesn’t provide the same level of involvement. I am positive that players won’t look at other pinball titles the same way after they’ve experienced Enzo’s Pinball with haptics.”

To download Enzo’s Pinball, visit the Android Markeplace at https://market.android.com/details?id=com.haptify.enzopinball

To learn more about Haptify and the power of haptics, visit www.haptify.com.

To download a media kit containing fact sheet and assets, click here www.triplepointpr.com/dl/Haptify/Enzos_Pinball_Press_Kit.zip (4.7 MB).

About Haptify

Haptify, Inc. is a mobile applications design studio and publisher focused on bringing haptic feedback technology to smartphone and tablet applications. Haptics brings the sense of touch to the user experience on electronic devices, the only human sense capable of simultaneous input and output. By adding haptics to smartphone and tablet applications and games, Haptify aims to improve application performance, increase user satisfaction, and supply mobile users with a greater sense of realism, intuition and enjoyment.

The studio, which functions as an autonomous start-up company from its parent Immersion Corp. [NASDAQ: IMMR], is made up of highly-entrepreneurial executives and mobile development veterans. Haptify’s initial efforts are focused on the integration of haptics technology into Android mobile devices, while it continues to investigate opportunities for the iOS, Windows, and BlackBerry platforms, among others. For more information about Haptify, please visit: www.haptify.com

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Media Contact:
Ryan Morgan
TriplePoint for Haptify
415-955-8500
ryan@triplepointpr.com

Immersion Forms Haptify, Inc. an App Development Studio & Publisher
Subsidiary created to innovate and promote new mobile applications with touch feedback

SAN JOSE, Calif., March 30, 2011 (BUSINESS WIRE) — Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced the formation of Haptify, Inc. (“Haptify”) an independent subsidiary created to develop, drive adoption, promote and increase visibility of mobile applications with integrated haptics. The studio will be developing a number of immersive and entertaining haptic-enabled apps and games for the Android OS, in addition to offering publisher services to developers interested in technical and marketing support for haptic-enabled games. The studio’s first game featuring haptic technology, Enzo’s Pinball, is expected to be available on the Android Market in April of 2011.

The sense of touch, the only sense capable of simultaneous input and output, is fundamental to interaction with the world. Haptic technology provides app developers, and manufacturers and designers of smartphones and tablets the opportunity to enliven virtual interfaces, such as touch screens and gyro-based controls, with natural, realistic, and intuitive user experiences enhanced with touch feedback. Immersion’s recently-launched MOTIV™ Development Platform provides the tools for developers to implement haptic effects into mobile applications; Haptify will focus on developing haptic-enabled apps and games for the Android Market and will serve as a distribution and promotion channel for other developers who integrate haptics into applications.

Designed to operate as an autonomous startup, Haptify is led by a core team of entrepreneurial industry veterans. Haptify comes to market with strong technical, product and marketing expertise in the mobile and touch technology markets, led by Immersion’s chief commercial officer, Craig Vachon. “We have a great opportunity with Haptify because we believe we’re just at the beginning of haptified games and applications on mobile devices, despite the fact that haptic technology is widely available in over 200 million smartphones and tablets today,” explains Vachon. “We plan to use our team’s extensive experience to evangelize haptics by creating innovative applications and games, and by working closely with other developers to integrate haptics into their applications and to monetize them through Haptify’s marketing and publishing channels.”

“We see Haptify as an exciting opportunity for a team of experts to harness the MOTIV tools to drive new applications to the market, increase the adoption of haptics by the development community and grow the overall haptic development ecosystem,” explains Dennis Sheehan, vice president of marketing for Immersion.

To learn more about Haptify, visit www.haptify.com

About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics technology; the company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore “mechanical” feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion’s TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,000 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

About Haptify
Haptify, Inc. is a mobile applications design studio and publisher focused on bringing haptics feedback technology to smartphone and tablet applications. Haptics brings the sense of touch to user experiences on electronic devices and is the only human sense capable of simultaneous input and output. By adding haptics to smartphone applications and games, Haptify aims to improve application performance, increase user satisfaction, and supply mobile users with a greater sense of realism, intuition and enjoyment.

The studio, which functions as an autonomous start-up subsidiary of Immersion Corp. [NASDAQ: IMMR], is made up of highly-entrepreneurial executives and mobile development veterans. Haptify’s initial efforts are focused on the integration of haptics technology into Android mobile devices, while it continues to investigate opportunities for the iOS, Windows, and BlackBerry platforms, among others. For more information about Haptify, please visit: www.haptify.com

Immersion, the Immersion logo, MOTIV, TouchSense and Haptify are trademarks of Immersion Corporation in the United States and other countries.

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the expectation that Enzo’s Pinball will be available on the Android Marketplace in April of 2011, and the statement that we believe we’re just at the beginning of haptified games and applications on mobile devices.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to, the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for haptified games or other Immersion or Haptify products, or third party products incorporating Immersion’s (or Haptify’s) technologies; and unanticipated difficulties and challenges encountered in product development efforts involving Haptify’s products by Haptify and/or its or Immersion’s licensees. Many of these risks and uncertainties are beyond the control of Immersion and Haptify.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

(IMMR – C)
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Contacts:
Immersion Media
Edelman
Reagan Crossley
(650) 762-2955
reagan.crossley@edelman.com

Haptify Media
Ryan Morgan
TriplePoint
(415) 955-8500
rmorgan@triplepointpr.com

Immersion Investors
The Blueshirt Group
Jennifer Jarman
(415) 217-5866
jennifer@blueshirtgroup.com